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Our Team

The creators behind the stories that connect, inspire, and captivate your audience

Creative Minds, Passionate Hearts

At Alice MKT, we are a multidisciplinary team of storytellers, strategists, and creatives obsessed with transforming brands into legends. Every project is an opportunity to create magic, break paradigms, and build genuine connections.

Pablo Carrera - Creative Director Pablo Carrera - Second Image

Pablo

CCO / Creative Director

Advertising professional, creative, storyteller, art director, writer, and visual artist. With over 30 years of experience leading creative teams at global networks such as McCann Erickson, TBWA, and DDB, as well as several independent agencies.

He has been responsible for the communication of major brands including Coca-Cola, American Airlines, Avianca, Pingüino, Sukasa, Honda, Tecniseguros, Marathon Sports, and Pfizer, among others. His work has been recognized at multiple creativity and advertising effectiveness festivals.

Passionate about copywriting and storytelling that brings people closer to brands, he blends strategic thinking with artistic sensitivity to create ideas that inspire, communicate, and endure.

Creative Direction Storytelling Art Direction
Gina Castro - CEO & PR Director Gina Castro - Second Image

Gina

CEO / PR & Account Director

Public relations and business development expert with over 15 years of experience in corporate event management, business networking, promotional strategies, and merchandising. She has worked with brands such as Toyota, Ideal Alambrec, Aneta, Nivea Beiersdorf, and Peugeot, leading brand positioning projects, product launches, and promotional activations.

Her solid local and international business network, combined with her experience in corporate lobbying and talent management, adds strategic value to Alice MKT clients, turning every connection into a new business opportunity. She has been recognized as a speaker by Berkeley College and received recognition from the Mayor of Newark in New Jersey.

Committed to the growth of the Latino community, she serves as volunteer Public Relations Director of the Hudson County Latin American Chamber of Commerce.

Public Relations Business Development Corporate Events
James Vincet - Music Producer James Vincet - Second Image

James

Music Producer / Pianist / Professional Model

With over 15 years of experience in the music industry, James is a producer, concert pianist, professional model, and influencer. He has performed in prestigious public and private events and was part of the music production team for American Idol. His background includes creating arrangements and instrumentation for renowned local artists.

At Alice MKT, he leads the musical implementation and artistic direction of corporate events, while also serving as a concert pianist, exclusive model, and corporate ambassador for several of our brands.

Music Production Artistic Direction Brand Ambassador
Brady - Digital Strategist Brady - Second Image

Brady

Digital Strategist / Data Analyst

Digital strategy specialist with over 8 years of experience in data analysis and campaign optimization. He has worked with international brands developing growth strategies based on data and performance metrics.

At Alice MKT, he leads the implementation of customized digital strategies, using advanced analysis to maximize ROI for each campaign and ensure every decision is backed by concrete data.

Digital Strategy Data Analysis ROI Optimization
Maite - Visual Designer Maite - Second Image

Maite

Visual Designer / Motion Graphics

Visual designer and motion graphics specialist with over 10 years of experience creating impactful visual identities. Her work focuses on creating visual experiences that emotionally connect with audiences.

At Alice MKT, she is responsible for developing coherent and memorable visual identities, as well as creating motion graphics content that brings our brands' stories to life.

Visual Design Motion Graphics Brand Identity
70+
Years of Combined Experience
150+
Projects Delivered
30+
International Brands
20+
Creativity Awards

Ready to create magic together?

We're ready to turn your ideas into stories that connect with your audience. Tell us about your project and let's create something extraordinary together.

Let's talk about your project